Movado Women’s Watches On Sale – The history of Sekonda watches Started in Moscow in 1930 with the founding of the First State Watch Factory, the Soviet watch manufacturer. Produced under orders of Stalin, the very first State Watch Factory was the first Soviet effort at producing watch movements and watches. During World War II the mill was briefly evacuated but upon it’s return to Moscow it had been renamed the First Moscow Watch Factory. During the Soviet era this mill manufactured many watches, especially Poljot watches. These watches were used with the Soviet Armed Forces and were needed to be of an extremely high quality as a result. The mill also made the air force standard difficulty ‘Navigator’ watch worn by Yuri Gagarin on his historic first manned space flight.
In 1966, Sekonda was founded in the Uk. Sekonda imported the Poljot and Raketa watches from the USSR and re-badged them with all the Sekonda name. These premium quality, dependable watches were comparatively cheap and were very profitable. On account of the addition of quartz movements, Sekonda moved production to Hong Kong and started making more fashionable watches using this brand new technology. Fantastic marketing skills and a variety of excellent watches directed Sekonda to sell more watches than any other brand in the united kingdom in 1988. This place has been held ever since because of an ever expanding, innovative assortment of watches.
In 1998, the watch market started to expand with quite a few fashion watch manufacturers designing and manufacturing their own fashion watches. Instead of increasing the general earnings of watches, this resulted in market share being spread more thinly across all of the watch brands and it became clear that Sekonda watches would need to diversify so as to maintain its market leading position.
In 2004, Sekonda watches included the stylish and contemporary ladies Seksy watch lineup to it’s range. The Seksy watch range was to be directed at the 25 to 35 age group and would build on the well known and successful Sekonda watch brand name. This new recognition will instil customer confidence in this brand new selection of ladies Seksy watches. The initial Seksy watch range consisted of eleven watch models and with some excellent marketing campaigns and some very clever and innovative watch designs, a variety of these Seksy ladies watches quickly became best sellers. The achievement of this Seksy watch brand prompted Sekonda to enlarge the Seksy watch lineup to about twelve versions within a year.
A year following the launch of these ladies Seksy watches, Sekonda introduced the Sekonda One range of watches. The Sekonda One watches are trend watches directed at guys and, similarly to the ladies Seksy watches, adhere to Sekonda’s winning philosophy of supplying exceptional quality watches at a very low cost point. Both lines have since been heavily promoted.
An extremely popular Seksy watch lineup is the Seksy Hidden Hearts ladies watch, a polished chrome plated bracelet view comprising of interlinked heart contours forming the bracelet and case, a mother of pearl dial and Swarovski crystals set in the case and dial using a top quality Japanese quartz movement. Another popular Seksy watch is the Seksy Eclipse ladies view, a Swarovski rock set chrome plated quartz watch with an ‘eclipse’ design incorporated into the case and each watch link. Other ladies Seksy watches comprise the Seksy Curve ladies watch as well as the Seksy Electra ladies watch, both chrome plated, rock set contemporary designs with exquisite shapes.
Sekonda’s most important lineup of watches include numerous chrome and gold plated dress watches for women and men with almost every style imaginable. Many watch lines utilize popular expanding bracelets for convenience and standard necklace watches and leather strap watches are also available in abundance, all with the exact same high quality and standards of workmanship that have led to a less than 1% return rate.
On account of their exceptional value for money, Sekonda watches have been the UK’s best selling watch brand for the previous two decades. The Sekonda range includes numerous trendy dress watches for women and men in gold plated, stainless steel and bi-colour layouts as well as contemporary or classic rock set watches. Sekonda also manufacture SEKSY watches, an extremely popular and contemporary fashion brand also available on our site. All our Sekonda watches feature a premium quality movement and include a two year Sekonda guarantee.